ABOUT US
Who We Are
NOW PRODUCTION is a comprehensive developer of entertainment software.
Today's aging population and declining birthrate are reshaping the structure of society, and the entertainment market is feeling the effects. In consumer games, hardware is changing and the youth segment is shrinking; in pachinko and pachislot, the user base is growing older. With existing users in decline, the key question is how to reach and cultivate new ones.
Competition is intensifying in every one of these markets, which demand compelling content and businesses that deliver real value. At NOW PRODUCTION, we build on the three strengths below, keeping our eyes on market and industry trends as we pursue business with the next era in view.
01
A proposal-driven development studio
02
End-to-end, one-stop solutions
03
A versatile development team for both original and commissioned projects
We are a proposal-driven
development studio
01
We are a developer that handles the planning and development of game software. Our strengths lie in years of experience and in the accumulated knowledge, planning and development capability, and technical skill that come with it. Rather than simply building what we are told to build, we take a client's broad concept and develop solutions that best meet their needs, then bring them into the world — a proposal-driven approach to production.
We have developed more than 220 game titles to date, an extensive track record, and supply many of them to major game publishers.
Attentive to social conditions and to what comes next, we have kept pace with a changing game environment — digital distribution, networked games, social features — and we plan and develop entertainment content across a wide range of platforms, including consumer game hardware, PC, pachinko and pachislot, and mobile devices.
Going forward, we will continue to approach each project not as a mere subcontractor but as a business partner, with real pride, and to create high-quality, wide-ranging content for our clients.
We share ideas and opinions on the content in development from every angle.
From the original concept, we propose concrete game design and imagery. Where needed, we rework it substantially, aiming for something everyone will find compelling.
One-stop solutions, from proposal
through development to live operation
02
NOW PRODUCTION has built a structure that delivers integrated development services — from proposal through development to live operation — regardless of platform, whether consumer games, smartphone apps, or amusement machines. This is a significant advantage.
Drawing on our deep development expertise, we provide services capable of handling content of every kind across every genre, aiming to be a true one-stop service that meets our clients' needs in full.
Beyond work-for-hire: a serious
commitment to original content
03
NOW PRODUCTION is home to many people with a wide range of skills, and we have the structure in place to take on content development across a broad span of genres. Assigning the right department and the right team to each project, according to its purpose and its field, is what lets us build better content.
Work-for-hire has made up the majority of the titles we have been involved in to date, and it remains where we are strongest. Going forward, however, we are putting greater emphasis on original content, working toward a 50:50 balance between original and work-for-hire.
View Our Work
Our Vision
Brands that stand out
Higher quality and reliability in our products.
Develop and expand our original content.
Creative by design
Dreams. Inspiration.
For people of all ages and backgrounds.
Enjoyed worldwide.
